I am Associate Professor and Executive Director of the Department of Corporate Management, School of Economics and Management, Nanjing University of Science and Technology. My research work has been published regularly in premier management journals such as Management and Organization Review, Journal of Business Research, Asia Pacific Journal of Management, Technological Forecasting and Social Change, Business Strategy and the Environment, Pacific-Basin Finance Journal, Corporate Social Responsibility and Environment Management, and Journal of Retailing and Consumer Services. I am a member of the International Association for Chinese Management Research (IACMR).

Research interests

Corporate crisis management
Risk management

Academic and professional experience

Nanjing University of Science and Technology, School of Economics and Management, Associate Professor (Faculty) Oct 2019 – present, Vice Director of the Department of Corporate Management Oct 2020 – Jan 2024, Executive Director of the Department of Corporate Management Feb 2024 – present
University of Science and Technology of China, Department of Mathematics, Post-doctoral Fellow, Nov 2017 – Oct 2019

Education

Ph.D. University of Science and Technology of China, Management Science and Engineering, 2012 - 2017
B.S. Hefei University of Technology, Information Management and Information System, 2007 – 2011

My team

2024 master candicate, Miss Xurui Zhang, Research interests: CSR
2023 master candicate, Miss Zuying Peng, Research interests: corporate AI innovation
2022 master candicate, Mr Fukang Zhang, Research interests: CEO, corporate ESG performance
2022 master candicate, Miss Yizhou Jiang, Research interests: corporate political connections
2021 master candicate, Miss Chengyu Pei, Research interests: product recall and corporate innovation
2021 master candicate, Miss Han Zhang, Research interests: CEO imprints
2020 master graduated, Miss Tianqiong Li, Research interests: product harm crisis management

Grants

National Natural Science Foundation of China:#72002102
Humanities and Social Science Fund of Ministry of Education of China:#18YJC630106
China Postdoctoral Science Foundation:#2018M642546
Initial Research Funds for Young Teachers of Nanjing University of Science and Technology:#JGQN2004
2020 Jiangsu Shuangchuang (Mass Innovation and Entrepreneurship) Talent Program:award for Dr.Yang Liu
Fundamental Research Funds for the Central Universities:#30920010017
Key Project of Philosophy and Social Science Research in Colleges and Universities in Jiangsu Province:#2020SJA0030

Review work

Management and Organization Review, Journal of Business Ethics, Journal of Business Research, European Accounting Review, Journal of Small Business Management, Entrepreneurship Research Journal……

Publications

(* indicates corresponding author)

Shao, Q. W., Li, Y. N.,* Liu, Y., Li, Z., Tian, J. J., & Wei, J. C. (2025). Temporal Buffering: Exploring How Temporal Distance Affects Consumers’ Reactions to Product Recalls. Journal of Retailing and Consumer Services. doi.org/10.1016/j.jretconser.2025.104252
Liu, Y., Peng, Z. Y., Cheng, P.,* & Chen, J. M. (2025). Whose Call to Recall: Institutional Pressure, Technological Capability and Product-harm Crisis Response Strategy. Technological Forecasting and Social Change. doi.org/10.1016/j.techfore.2025.124032
Liu, Y., Jiang, Y., Li, T., & Shao, Q. W.* (2024). Proactive versus Passive Product Recall: Does a CEO’s Early-life Disaster Experience Matter?. Asia Pacific Journal of Management. doi.org/10.1007/s10490-024-09981-1
Ouyang, Z., Wang, X., & Liu, Y.* (2024). The Use of Corporate Social Responsibility in Response to Product‐harm Crisis: How do Stock Market Reactions Matter?. Corporate Social Responsibility and Environmental Management. doi.org/10.1002/csr.2739
Cheng, P., Wei, J., & Liu, Y.* (2024). Give a Plum in Return for a Peach: The Effect of Entrepreneurial Informal Financing on Environmental Corporate Social Responsibility. Journal of Business Research. doi.org/10.1016/j.jbusres.2024.114534
Liu, Y., Zhang, F.,* & Zhang, H. (2024). CEO Foreign Experience and Corporate Environmental, Social, and Governance (ESG) Performance. Business Strategy and the Environment. doi.org/10.1002/bse.3647
Liu, Y., Zhang, H.,* & Zhang, F. (2023). The Power of CEO Growing up in Poverty: Enabling Better Corporate Environmental, Social, and Governance (ESG) Performance. Corporate Social Responsibility and Environmental Management. doi.org/10.1002/csr.2652
Hu, L., Li, Y., Li, Z.,* & Liu, Y. (2023). Dual-Channel Structure Design for Sales of Blind Box Products Considering Probability Discrimination. IEEE Transactions on Engineering Management. doi.org/10.1109/TEM.2023.3324696
Liu, Y., Zhang, H.,* & Zhang, F. (2023). CEO’s Poverty Imprints and Corporate Financial Fraud: Evidence from China. Pacific-Basin Finance Journal. 81, 102128. doi.org/10.1016/j.pacfin.2023.102128
Ouyang, Z., Sun, Q., & Liu, Y.* (2023). The Impact of Investor Reaction to Crisis Events on Corporate Philanthropy: Evidence from Chinese Firms. Asian Business & Management. 1-25.doi.org/10.1057/s41291-023-00232-7
Ouyang, Z., Lv, R., & Liu, Y. * (2023). Can Corporate Social Responsibility Protect Firm Value During Corporate Environmental Violation Events? Corporate Social Responsibility and Environmental Management. doi.org/10.1002/csr.2465
Hu, L., Ma, H. L., Wang, L.,* & Liu, Y. (2023). Hiding or disclosing? Information Discrimination in Member-only Discounts. Transportation Research Part E: Logistics and Transportation Review. 171, 103026. doi.org/10.1016/j.tre.2023.103026
Liu, Y., Ouyang, Z.,* & He, M. (2022). Why and When Firms Respond Accommodatively to the Product-harm Crisis: An Institutional Perspective. Journal of Retailing and Consumer Services. 68, 103043. doi.org/10.1016/j.jretconser.2022.103043
Wei, J., Shao, Q. W., Liu, Y.* & Dora, M. (2022). Climate Change and Homicide: Global Analysis of the Moderating Role of Information and Communication Technology. Weather, Climate, and Society. doi.org/10.1175/WCAS-D-22-0001.1
Liu, Y., Cheng, P.,* & Hu, L. (2022). How do Justice and Top Management Beliefs Matter in Industrial Symbiosis Collaboration: An Exploratory Study from China. Journal of Industrial Ecology. doi.org/10.1111/jiec.13235
Liu, Y., Cheng, P., & Ouyang, Z.* (2021). How Trust Mediate the Effects of Perceived Justice on Loyalty: A Study in the Context of Automotive Recall in China. Journal of Retailing and Consumer Services. 58, 102322. doi.org/10.1016/j.jretconser.2020.102322
Ouyang, Z., Cheng, P., & Liu, Y.* (2021). How does Firm and Board Chairman Celebrity Influence IPO Underpricing? Empirical Evidence from China. Emerging Markets Finance and Trade. doi.org/10.1080/1540496X.2019.1689811
Ouyang, Z., Cheng, P., Liu, Y.,* & Yang, R. (2020). Institutional Drivers for Corporate Philanthropic Activities in China: Mediating Roles of Top Management Participation. Corporate Social Responsibility and Environmental Management. 27(1): 244-255. doi.org/10.1002/csr.1796
Liu, Y., Cheng, P., Ouyang, Z.,* & Wang, A. (2020). Information Asymmetry and Investor Valuations of Initial Public Offerings: Two Dimensions of Organizational Reputation as Stock Market Signals. Management and Organization Review. 16(4), 945-964. doi.org/10.1017/mor.2019.28
Cheng, P., Ouyang Z., & Liu, Y.* (2020). The Effect of Information Overload on the Intention of Consumers to Adopt Electric Vehicles. Transportation. 47: 2067–2086. doi.org/10.1007/s11116-019-10001-1
Ouyang, Z., Cheng, P., & Liu, Y.* (2020). The Role of Product Line Breadth, Product Pre-Entry Experience, and Market Uncertainty in Explaining Followers’ Speed of Feature Entry. Review of Managerial Science. 14(6): 1221-1249. doi.org/10.1007/s11846-019-00328-5
Liu, Y., Cheng, P., Ouyang, Z.,* (2019). Disaster Risk, Risk Management, and Tourism Competitiveness: A Cross-Nation Analysis. International Journal of Tourism Research. 21(8): 855-867. doi.org/10.1002/jtr.2310
Liu, Y., Ouyang, Z., Cheng, P.,* & Wei, J. (2019). Consumer Adoption of Electric Vehicles When Considering City Smog: An Application of the Protective Action Decision Model. Journal of Environmental Psychology. 64: 30-38. doi.org/10.1016/j.jenvp.2019.04.013
Cheng, P., Ouyang, Z., & Liu, Y.* (2019). Understanding Bike Sharing Use Over Time by Employing Extended Technology Continuance Theory. Transportation Research Part A: Policy and Practice. 124: 433-443. doi.org/10.1016/j.tra.2019.04.013
Liu, Y.,* Cheng, P., & Zhao, D. (2018). New Product Launch Actions and Firm Performance: The Effects of Breadth, Complexity and Heterogeneity. Chinese Management Studies. 12(1), 79-105. doi.org/10.1108/CMS-06-2017-0156
Liu, Y.,* Wei, J., Xu, J., & Ouyang, Z. (2018). Evaluation of the Moderate Earthquake Resilience of Counties in China Based on a Three-Stage DEA Model. Natural Hazards. 91(2), 587-609. doi.org/10.1007/s11069-017-3142-6
Ouyang, Z., Xu, J., Wei, J.,* & Liu, Y. (2017). Information Asymmetry and Investor Reaction to Corporate Crisis: Media Reputation as a Stock Market Signal. Journal of Media Economics. 30(2), 82-95. doi.org/10.1080/08997764.2017.1364256
Wei, J., & Liu, Y.* (2015). Government Support and Firm Innovation Performance: Empirical Analysis of 343 Innovative Enterprises in China. Chinese Management Studies. 9(1), 38. doi.org/10.1108/CMS-01-2015-0018

Dr. Yang Liu