I am Associate Professor and Executive Director of the Department of Corporate Management, School of Economics and Management, Nanjing University of Science and Technology. My research work has been published regularly in premier management journals such as Management and Organization Review, Journal of Business Research,Business Strategy and the Environment, Pacific-Basin Finance Journal, Corporate Social Responsibility and Environment Management, and Journal of Retailing and Consumer Services. I am a member of the International Association for Chinese Management Research (IACMR).

Research interests

• Strategic management.
• Corporate crisis management
• Corporate governance

Academic and professional experience

• Nanjing University of Science and Technology, School of Economics and Management, Associate Professor (Faculty) Oct 2019 – present, Vice Director of the Department of Corporate Management Oct 2020 – Jan 2024, Executive Director of the Department of Corporate Management Feb 2024 – present
• University of Science and Technology of China, Department of Mathematics, Post-doctoral Fellow, Nov 2017 – Oct 2019

Education

• Ph.D. University of Science and Technology of China, Management Science and Engineering, 2012 - 2017
• B.S. Hefei University of Technology, Information Management and Information System, 2007 – 2011

My team

• 2023 master candicate, Miss Zuying Peng, Research interests: corporate AI innovation
• 2022 master candicate, Mr Fukang Zhang, Research interests: CEO, corporate ESG performance
• 2022 master candicate, Miss Yizhou Jiang, Research interests: corporate political connections
• 2021 master candicate, Miss Chengyu Pei, Research interests: product recall and corporate innovation
• 2021 master candicate, Miss Han Zhang, Research interests: CEO imprints
• 2020 master graduated, Miss Tianqiong Li, Research interests: product harm crisis management

Grants

• National Natural Science Foundation of China:#72002102
• Humanities and Social Science Fund of Ministry of Education of China:#18YJC630106
• China Postdoctoral Science Foundation:#2018M642546
• Initial Research Funds for Young Teachers of Nanjing University of Science and Technology:#JGQN2004
• 2020 Jiangsu Shuangchuang (Mass Innovation and Entrepreneurship) Talent Program:award for Dr.Yang Liu
• Fundamental Research Funds for the Central Universities:#30920010017
• Key Project of Philosophy and Social Science Research in Colleges and Universities in Jiangsu Province:#2020SJA0030

Review work

• Management and Organization Review, Journal of Business Ethics, Journal of Business Research, European Accounting Review, Journal of Small Business Management, Entrepreneurship Research Journal……

Publications

(* indicates corresponding author)

• Ouyang, Z., Wang, X., & Liu, Y.* (2024). The Use of Corporate Social Responsibility in Response to Product‐harm Crisis: How do Stock Market Reactions Matter?. Corporate Social Responsibility and Environmental Management. doi.org/10.1002/csr.2739

• Cheng, P., Wei, J., & Liu, Y.* (2024). Give a Plum in Return for a Peach: The Effect of Entrepreneurial Informal Financing on Environmental Corporate Social Responsibility. Journal of Business Research. doi.org/10.1016/j.jbusres.2024.114534

• Liu, Y., Zhang, F.,* & Zhang, H. (2024). CEO Foreign Experience and Corporate Environmental, Social, and Governance (ESG) Performance. Business Strategy and the Environment. doi.org/10.1002/bse.3647

• Liu, Y., Zhang, H.,* & Zhang, F. (2023). The Power of CEO Growing up in Poverty: Enabling Better Corporate Environmental, Social, and Governance (ESG) Performance. Corporate Social Responsibility and Environmental Management. doi.org/10.1002/csr.2652

• Hu, L., Li, Y., Li, Z.,* & Liu, Y. (2023). Dual-Channel Structure Design for Sales of Blind Box Products Considering Probability Discrimination. IEEE Transactions on Engineering Management. doi.org/10.1109/TEM.2023.3324696

• Liu, Y., Zhang, H.,* & Zhang, F. (2023). CEO’s Poverty Imprints and Corporate Financial Fraud: Evidence from China. Pacific-Basin Finance Journal. 81, 102128. doi.org/10.1016/j.pacfin.2023.102128

• Ouyang, Z., Sun, Q., & Liu, Y.* (2023). The Impact of Investor Reaction to Crisis Events on Corporate Philanthropy: Evidence from Chinese Firms. Asian Business & Management. 1-25.doi.org/10.1057/s41291-023-00232-7

• Ouyang, Z., Lv, R., & Liu, Y. * (2023). Can Corporate Social Responsibility Protect Firm Value During Corporate Environmental Violation Events? Corporate Social Responsibility and Environmental Management. doi.org/10.1002/csr.2465

• Hu, L., Ma, H. L., Wang, L.,* & Liu, Y. (2023). Hiding or disclosing? Information Discrimination in Member-only Discounts. Transportation Research Part E: Logistics and Transportation Review. 171, 103026. doi.org/10.1016/j.tre.2023.103026

• Liu, Y., Ouyang, Z.,* & He, M. (2022). Why and When Firms Respond Accommodatively to the Product-harm Crisis: An Institutional Perspective. Journal of Retailing and Consumer Services. 68, 103043. doi.org/10.1016/j.jretconser.2022.103043

• Wei, J., Shao, Q. W., Liu, Y.* & Dora, M. (2022). Climate Change and Homicide: Global Analysis of the Moderating Role of Information and Communication Technology. Weather, Climate, and Society. doi.org/10.1175/WCAS-D-22-0001.1

• Liu, Y., Cheng, P.,* & Hu, L. (2022). How do Justice and Top Management Beliefs Matter in Industrial Symbiosis Collaboration: An Exploratory Study from China. Journal of Industrial Ecology. doi.org/10.1111/jiec.13235

• Liu, Y., Cheng, P., & Ouyang, Z.* (2021). How Trust Mediate the Effects of Perceived Justice on Loyalty: A Study in the Context of Automotive Recall in China. Journal of Retailing and Consumer Services. 58, 102322. doi.org/10.1016/j.jretconser.2020.102322

• Ouyang, Z., Cheng, P., & Liu, Y.* (2021). How does Firm and Board Chairman Celebrity Influence IPO Underpricing? Empirical Evidence from China. Emerging Markets Finance and Trade. doi.org/10.1080/1540496X.2019.1689811

• Ouyang, Z., Cheng, P., Liu, Y.,* & Yang, R. (2020). Institutional Drivers for Corporate Philanthropic Activities in China: Mediating Roles of Top Management Participation. Corporate Social Responsibility and Environmental Management. 27(1): 244-255. doi.org/10.1002/csr.1796

• Liu, Y., Cheng, P., Ouyang, Z.,* & Wang, A. (2020). Information Asymmetry and Investor Valuations of Initial Public Offerings: Two Dimensions of Organizational Reputation as Stock Market Signals. Management and Organization Review. 16(4), 945-964. doi.org/10.1017/mor.2019.28

• Cheng, P., Ouyang Z., & Liu, Y.* (2020). The Effect of Information Overload on the Intention of Consumers to Adopt Electric Vehicles. Transportation. 47: 2067–2086. doi.org/10.1007/s11116-019-10001-1

• Ouyang, Z., Cheng, P., & Liu, Y.* (2020). The Role of Product Line Breadth, Product Pre-Entry Experience, and Market Uncertainty in Explaining Followers’ Speed of Feature Entry. Review of Managerial Science. 14(6): 1221-1249. doi.org/10.1007/s11846-019-00328-5

• Liu, Y., Cheng, P., Ouyang, Z.,* (2019). Disaster Risk, Risk Management, and Tourism Competitiveness: A Cross-Nation Analysis. International Journal of Tourism Research. 21(8): 855-867. doi.org/10.1002/jtr.2310

• Liu, Y., Ouyang, Z., Cheng, P.,* & Wei, J. (2019). Consumer Adoption of Electric Vehicles When Considering City Smog: An Application of the Protective Action Decision Model. Journal of Environmental Psychology. 64: 30-38. doi.org/10.1016/j.jenvp.2019.04.013

• Cheng, P., Ouyang, Z., & Liu, Y.* (2019). Understanding Bike Sharing Use Over Time by Employing Extended Technology Continuance Theory. Transportation Research Part A: Policy and Practice. 124: 433-443. doi.org/10.1016/j.tra.2019.04.013

• Liu, Y.,* Cheng, P., & Zhao, D. (2018). New Product Launch Actions and Firm Performance: The Effects of Breadth, Complexity and Heterogeneity. Chinese Management Studies. 12(1), 79-105. doi.org/10.1108/CMS-06-2017-0156

• Liu, Y.,* Wei, J., Xu, J., & Ouyang, Z. (2018). Evaluation of the Moderate Earthquake Resilience of Counties in China Based on a Three-Stage DEA Model. Natural Hazards. 91(2), 587-609. doi.org/10.1007/s11069-017-3142-6

• Ouyang, Z., Xu, J., Wei, J.,* & Liu, Y. (2017). Information Asymmetry and Investor Reaction to Corporate Crisis: Media Reputation as a Stock Market Signal. Journal of Media Economics. 30(2), 82-95. doi.org/10.1080/08997764.2017.1364256

• Wei, J., & Liu, Y.* (2015). Government Support and Firm Innovation Performance: Empirical Analysis of 343 Innovative Enterprises in China. Chinese Management Studies. 9(1), 38. doi.org/10.1108/CMS-01-2015-0018